Skills & Careers

Copywriting is writing with a job to do – writing with a practical purpose. Usually, that purpose is to make the reader think, feel or act differently from the way they did before....

As a runner of workshops at a busy language consultancy with a funny name (Schwa*), I get asked a lot for my top tips on business writing. And it’s tempting to beguile with a promise...

Many researchers and data analysts are master craftsmen in their professions. They know how to ask questions (whether of people or data sets), set parameters, mitigate for bias and tell you what is and is...

My new book “Murder Your Darlings” isn’t a mystery thriller. It is a book about writing books – about 50 of them. Despite their differences, writing guides are consistent on how to make a text...

Older researchers reminisce about the way they used to do things ‘properly’ – by which they mean the hard, manual way. It’s like saying that it was better when we washed dishes and did the...

Thinking within the box encourages me to be creative. In market research, storytelling has become imperative. While some reports are sleeker than ever and hardly have any charts so as to focus on the story,...