Skills & Careers
Infobesity is the new normal as we switch from information-scarcity to information-overload, with huge volumes of data streaming in from multiple sources. This has created a new need to cope with the volume of data...
Wanted for an integrated insights industry: Youth
As we grow older, the capacity for some of us to assimilate and absorb new technology diminishes. This is not just because have we fewer working brain cells but is mainly because new technology often...
Data Scientist – “The sexiest job of the 21st century”
In 2012 the Harvard Business Review identified ‘data scientist’ as ‘the sexiest job of the 21stcentury’. The marketing world collectively responded with excitement – name dropping various data science-y buzz words in blog posts and...
A career in research & insights: Does a specific education help?
After developing a career for the last 20 years in the Market Research sector, I have seen many different individuals succeed in this industry. Managers with a clear business orientation, some with passion for people...
Why market research and consumer behavior was for me. And why it’s for you too.
Cristina is an alumni of the IE Human Sciences & Technology (HST) having graduated from the Masters of Market Research and Consumer Behavior programme. Now settled into her current role as Product Development Client Executive...
The Behavioural Scientist’s Guide to Fuelling Creativity
Creativity, or being creative, is defined as the process of using our imaginations, experiences, and original ideas to invent something novel and fresh. Many people wouldn’t label themselves as creative. Yet creativity is a skill...