Strategy & Management
Unsurprisingly the skills of researchers have transitioned over time. Ten years ago we hired ‘all-rounders’ whose skills we could dial up and down to suit all scenarios, from f2f qual interviews and focus groups to...
How CMI departments deal with a changing environment
With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around us is changing fast and change will never be as slow again as it was...
A New Role for the Researcher in Agile Development Teams
Every new product launch was once prepared like the landing of a space mission. Everything was arranged and synchronized with precision: television spots, global product shipping, marketing materials and salespoints. These once all needed to...
How to demonstrate the value of investing in customer insight
The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, ESOMAR looked at the best way to demonstrate the value of investing in...
Proactive or Reactive: How to Balance the Role of Client-side Insights
In the movie Gladiator, protagonist Maximus faces a decision. Formerly an army commander, he now fights in the arena as a slave. The decision is to be either 1) the hero that saves the Roman...
Increasing the impact of an insights team by organizational evolution – Part 2
This two-part article looks into how client-side insights teams could be better organized to increase their impact, starting with the changing stakeholder needs. A new organizational model is developed aiming to maximize the effectiveness and...