Speed is king
Companies are preaching that they are consumer centric. Listening to their consumers is the most important business driver. This was recently confirmed by the PWC study “What the Top Innovators get right”. All of the...
Strategy & Management
Increasing the impact of an insights team by organizational evolution- Part 1
This two-part article looks into how client-side insights teams could be better organized to increase their impact, starting with the changing stakeholder needs. A new organizational model is developed aiming to maximize the effectiveness and...
Innovating at Unilever like a Lean Startup
By Selin Cetinelli, Unilever Consumer and Market Insight Director, NAMETRUB “The pace of change has never been this fast, yet it will never be this slow again.” This is a quote which has touched not...
A New Organizational Model for Highly Effective Insights Organizations: Part 4
A summary of learnings from this week's focus on the new organizational model for effective insights organizations....
A New Organizational Model for Highly Effective Insights Organizations: Part 3
A look at the model insights organizations will need to utilise to succeed in the future....
A New Organizational Model for Highly Effective Insights Organizations: Part 2
We look at new ways of working for insights departments and the social/soft skills they need to develop...