A Tale of 2 Tigers: Millennials in Hong Kong and Singapore
The start of a three part series that looks at the lives of millennials in Hong Kong & Singapore....
Strategy & Management
Making Sense of Sensory #1: Go beyond liking, towards meaning
In our first of three articles on sensory research, we look at what it is and why it should be used....
The evolution of happiness: Trust
By Freya Vinten In the final article of this series, we consider trust and the consumer need for credibility from brands – especially when faced with choice, or when making decisions. We explore how the...
The Evolution of Happiness: Escapism
As part of our happiness series we look at the role of escapism....
The Evolution of Happiness: Authenticity
In part two of our happiness series, we focus on authenticity....
The Evolution of Happiness – An Introduction to Happiness
The start of our series on happiness looks at the effect the macro environment can have on happiness and comfort....