Agility Through Automation: How Technology Benefits Research and Business
With the pace of business ever increasing, Jo Keeling looks at how technology can increase insight agility....
Strategy & Management
Globalization – It’s a Local Thing!
By Mary Logan As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying...
Researching the Researchers
By Jeremy Caplin The relationship between advertisers & their marcomms suppliers (Creative, Media, PR) has traditionally been viewed as one of master/servant. The asymmetric nature of this situation can itself be a major cause of...