Strategy & Management
Revenue is essentially the sum of consumers’ decision processes. Consumers are human beings, and our behavior is easily altered by the context in which we make decisions. Therefore, consumer decision behavior should be the focal...
Keeping fresh customer insight at the forefront of decision making at Sky
As Lockdown took hold across Europe in March, there was never a question that understanding how people’s viewing trends and spending patterns were evolving would need to be tracked. But when a business is in...
If, when and how? Tips for making smart pricing decisions in the midst of market disruption
Portfolio managers and pricing researchers face a dilemma: how to balance tactical COVID-related decisions with long-term strategic ones. We’re all learning as we go, and by now certain assumptions can be made about whether and...
I’m a researcher – get me out of here! (4) Are we on the cusp of a golden era?
Across a broad spectrum of industries, heads of insights departments are reporting that their services are more in demand than ever before. What’s more, they are being asked not for snapshots of the Covid era...
Togetherness, terms and transparency: the post-COVID procurement reality
According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad...
The impact of crisis on communication
Working from home it’s hard not to feel like you are in a bubble. A lot of people have felt lonely and lost a sense of their presence within the world. Nature goes on past...