Challenges & Issues
The challenges and issues facing researchers today.
By Katia Pallini One of the popular formats at conferences are panel discussions; and although their start is always interesting, for some reason I always get lost along the way (you possibly have similar experiences)....
Preferences, Personalization and Perks: Incentives for the New Consumer
How can we better incentivise respondents at time when engagement is becoming harder? Rebecca Brooks advises on the matter....
ESOMAR Best of – The Netherlands – or finding inspiration where you least expect it
By Neda Eneva How can we ensure our industry and profession keep up with the demands of our time and remain relevant not only in generating insights for our clients, but also in effectively impacting...
Change and the Art of StoryTelling
Ahead of ESOMAR's Qualitative Congress, Arindam Mohanty looks at the status and importance of story-telling in the modern business climate....
ESOMAR Insight Leadership Workshop: 12-13 November in Berlin
By Mario Van Hamersveld and Willem Brethouwer Global Insight Leaders Will Be In Demand The marketing intelligence industry needs insight leaders who are committed to high performance and excellence. They need to be confident and...
The new ICC/ESOMAR Code – an insight
By Reg Baker As our profession evolves into new practices, then so must our ICC/ESOMAR International Code on Market and Social Research. As the ICC/ESOMAR Code is of vital importance to our profession, all ESOMAR...