Challenges & Issues
The challenges and issues facing researchers today.
The relationship between data collectors and legislators has never been tenser. But the rise of big data and the recent NSA scandal has pushed the legality of data collection to the fore. Here Kim Smouter,...
Opportunities and Threats in Market Research
Hannah Mumby, along with many of us, "fell" into the market research industry and at university found her compulsory market research module uninspiring. Is the industry doing enough to inspire young researchers to join our...
Speaking the Same Language
Robert Heeg Last year, ESOMAR successfully introduced corporate membership. Some of the organisations that joined tell us about the benefits of global associations in an age of changing privacy and quality perceptions. In a diverse,...
Qualitative Research – Why doesn’t it get the recognition it deserves?
As ESOMAR's Qualitative 2013 rapidly looms before us, one of the presenters at this year's conference, Edward Appleton, asks whether qualitative research gets the recognition it deserves and how the qualitative movement can make its...
Little Data
Rarely has a bandwagon attracted more attention in research than the clamour around big data, but is it everything we've been promised. Here Jerry Thomas at Decision Analyst looks at how little data is a...
Walking the line: recruiting effectively for international expansion
When a market research agency expands overseas, getting the right staff in can mean the difference between success or failure. Here Sinead Hasson looks at the recruitment options open to companies and how to best...