Challenges & Issues

How does one of the worlds largest companies use research? Simon Chadwick interviews Mario Callegaro who is a research scientist at Google – there are a few surprises in store….....

In an increasingly visual age, people expect things to be clear, well laid out and intuitive. But much of the material put out by the research industry is unprofessional, unimaginative and out dated. Here, in...

New tech-based entrants to the market research and information business are booming. Who are they? What services do they offer? And of course, for established research suppliers, will these newcomers replace us or work alongside...

Innovation and trends consultant Gregg Fraley talks about how bolder questions provide better answers, and breakthrough innovation. Does the market really need another purple cookie?...

Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?...

Successful organisations are those best able to adapt to change. David Smith and Elisabetta Osta look at 7 ways companies can leverage research to ensure their evolution....