Challenges & Issues
The challenges and issues facing researchers today.
Jon Puleston and Mitch Eggers look at which of the many factors influencing the accuracy of data gathered internationally are most important, and which data quality improvement techniques have the biggest impact....
Survival of the Fittest
How are consumers changing in response to uncertain times? How can research companies best help their clients deal with unpredictability and what have we learned from the last recession that will help us in the...
Women in Research
Founder of Women in Research, Kristin Luck, talks about gender equality in the market research industry and a recent gender and diversity study conducted in partnership with Lieberman Research Worldwide, Decipger and Research-live.com....
Follow The Leader: The Broader Implications Of The Communispace/Promise Deal For MR
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is Lenny Murphy's take on the broader implications for the insights industry....
6 market research fears that need to go the way of the Hostess Twinkie
With all the new research tools being developed these days, researchers have a lot to fear. But should they? Annie Pettit talks about the 6 fears market researchers need to get over....
Ringing in the changes: Up-to-date guidelines for mobile market research
This month ESOMAR and MMRA release updated guidelines for mobile research, in this article members of the guideline working group talk about the changes to this field and why the updates were needed....