Challenges & Issues
The challenges and issues facing researchers today.
When Unilever announced the start of it's accreditation programme this year at the AQR AGM it caused quite a stir in the market research community. Here Pete Laybourne gives his thoughts on the programme and...
Delivering “in-the-moment” market research to global healthcare.
Mobile penetration amongst physicians is rising rapidly, yet pharma researchers have yet to fully utilise the technology. Here, John Branston walks us through a recent mobile case study and the wider implications and benefits of...
Young Entrepreneurs: The next generation of market research companies
Betty Adamou, Richard Owen and Steve August each started their own businesses developing technology products for market research. Tim Macer speaks to them about about what it is like being a technology entrepreneur within the...
Professional Myth-Buster
Professor Richard Wiseman knows that most respondents tell lies when answering questions about themselves. What can we do about it? Researchers should observe more and ask less....
The New Customer Expert
Business leaders and market researchers are showing intense interest in new sources and methods for learning about customers and consumers. But the far more worrying problem is that the goal of tapping better information sources...
The Olympic (ideal?) standard – a lesson for market research?
ESOMAR Director General Finn Raben thinks lessons can be learnt by the market research industry from the high standards the International Olympics Committee set and improve upon every 4 years....