Challenges & Issues
The challenges and issues facing researchers today.
The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is...
How to approach APAC
Cultural differences, religious sensitivities, subtle signals: these are just some of the issues to be taken into account when doing business in Asia Pacific. Leading marketing and research professionals highlight some of the region’s idiosyncrasies....
2012:Through the lens of client needs
Andrew Needham of Face takes a look at the results of the recent IBM Global CEO study and the suggestions on what research companies will need to do to meet client needs in 2012....
Forecasting Failures
Forecasting global markets relies as much on real-world people-watching as it does on number-crunching, Deutsche Bank group chief economist Norbert Walter tells Jo Bowman. (RW Oct 2009)...
Do We Really Need Behavioural Economics?
By now, most of us have the heard the all too familiar story about behavioural economics but Brandon Ellse is looking for practical applications....
Colour-Coded Marketing
We talk to David Burgos and Ola Mobolade authors of the new book Marketing to the New Majority about marketing and researching minority populations....