Connecting Statements: Answers without Questions
The biggest threat to the validity of an answer is the question. Dirk Lorré and Benoit Gaillard look at ways to reduce the number of questions and avoid unhelpful questions....
Challenges & Issues
The challenges and issues facing researchers today.
Tell me a story…
Researchers are proving agile at applying new methodologies to old problems, but are still failing to tackle the ‘so what’ question. Royal Grolsch’s Tom Wilms tells Jo Bowman the industry needs more raconteurs...
Brains, Babies & Bathwater
Should researchers be replacing conventional tools with neuroscience – or would that be throwing away good practices, painstaking validated over decades, in the pursuit of the newest and latest scientific toy? (RW June 2010)...
Multiple Poverty Lines
A new way of assessing economic status explains why some slum dwellers feel like millionaires. Shobha Prasad looks at how this can be harnessed by brands....
Making An Impact In Asia
Greg Clayton, Insight Director at Kadence International’s Singapore office, offers an overview of a recent high-profile customer satisfaction research project carried out across South and South East Asia and explains that, when dealing with such...
Under the Halo
James Rohde looks at the halo and attribute effect in consumer feedback when navigating your brand....