Mind Games
Businesses that want fresh ideas and innovation need creative people. Sir Ken Robinson says too many people have got the wrong idea about what that means, and how to achieve it. Jo Bowman reports....
Challenges & Issues
The challenges and issues facing researchers today.
The Client-Side Researcher 2.0
According to a recent MREB survey of client-side market research departments, insight alone is insufficient for real business impact. Today's market research team must be a consultative thought partner to the business, in addition to...
Mind before matter
Synovate's Kees van Duyn looks at what we can learn from the world of neuroscience when improving the way we conduct group discussions and interviews. (RW Sept 2010)...
Licence to peek
George Pappachen and Richard Coombe of Kantar look at the issue of respondent permission when it comes to digital mining (RW October 2010)...
From in-house researcher to strategic insight advisor
ESOMAR APAC programme committee member Andy Kung and Grace Tse of Disneyland Hong Kong look at the role of in-house researchers and how they need to play a greater role to cope with the changing...
Privacy and ethics in social media research
To coincide with the ESOMAR launch of the consultation on social media research guideline, Manfred Mareck talks about how best to preserve consumer trust and researchers’ reputations....