Challenges & Issues
The challenges and issues facing researchers today.
Text analytics is unearthing some gems for businesses – everything from marketing insights to technical breakthroughs – but not without controversy. Analytics strategist Seth Grimes tells Jo Bowman the lines between enterprise and intrusion are...
Getting Qualitative into the Boardroom
Stephen Philips of Spring Research talks about the current state of qualitative research and how to get more qualitative work shown in the boardroom. (RW Jan/Feb 2011)...
Pay-for-Performance 2.0
He runs insights for one of the world's biggest research spenders, Coca-Cola. Now he's using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to...
How to Handle Your Million Dollar Client
Trish Doran Rainon talks about how clients differentiate between research suppliers, and which ones are awarded the largest projects. (RW March 2010)...
70 is the new 50
In a special report Liz Coyle and Robert Dossin of IMS Health look at who will pay for our healthy longevity in a rapidly ageing world. (RW Feb 2010)...
Qualitative Research in Japan
James Parsons provides us with some surprising insights from a westerner running a qualitative research and brand consultancy in Tokyo. (RW July/Aug 2009)...