How Flawed Recalled & Memory Bias Pollute Market Research & What Can Be Done About It?
In part four of our series on memory recall we look at how we can fix memory recall bias in research....
Challenges & Issues
The challenges and issues facing researchers today.
Beware mediocrity…it’s punishable by irrelevancy!!
By Finn Raben Firstly, a BIG thank you to Judith Passingham CEO, Ipsos Interactive Services (Global), Ipsos, UK, Eric Meerkamper President of RIWI, Canada and last but by no means least, Knut Asrud CEO of Norstat, Norway...
A Keep Fit Guide – How the ever-changing market research arena is helping keep the healthcare industry in shape
Ahead of the European Pharmaceutical Market Research Association (EphMRA)‘s flagship Business Intelligence/Analysis Conference in Frankfurt, Germany, held June 21st – 23rd 2016, EphMRA President Thomas Hein, outlines the latest trends changing the day-to-day lives of...
Insights Marketing Day London
Lucy Davison provides us with the key takeouts from the first GreenBook European Insights Marketing Day....
The Problem With Recall Based Research
In the second part of our series on memory recall, we look at the problems recall based research brings with it....
How Flawed Recall & Memory Bias Pollute Market Research and What Can Be Done About It?
An intro to the team behind our new series on memory bias in market research, the challenges it poses and potential solutions....