Are You a Polyglot, Polymath & Influencer Extraordinaire?
ESOMAR General Finn Raben outlines the 5 key trends that must shape the future profile of market researchers....
Challenges & Issues
The challenges and issues facing researchers today.
The Role of Market Research in Decision Making Event at Hult Business School
Anna Winkler explains how her views on market research changed over the course of an evening at Hult Business School....
2015 Investment in Market Research, Analytics and Information
Implosion, correction or normal? By Simon Chadwick, managing partner of Cambiar and editor-in-chief of Research World. In 2014, the pace of capital investment into our industry jumped 83% over the prior year. That was on...
Big Bang Data Lessons For Market Researchers
A review of what the Big Bang Data exhibition at Somerset House, London means for market researchers,...
Stated Attitudes in Brand and Reputation Modelling. Shifting Paradigms?
By Dr. Eugene Kritski The Nature of Expectations In recent years there has been a growing concern amongst research buyers regarding the usefulness and reliability of opinion polls, in general, and the predictive adequacy of...
Continuous Innovation: Proof That Technology Is Changing #MRX at Every Level
Advertorial by Michelle Andre Technology impacts every single day of our lives, personal and business. Advances in technology have revolutionized nearly every industry, including market research. Keeping a close eye on this phenomenon is vital to...