ESOMAR Summer Academy | Understanding multi-platform media audiences
A look back on ESOMAR's 2015 Summer Academy seminar on 'Understanding multi-platform media audiences...
Challenges & Issues
The challenges and issues facing researchers today.
The Price of Convenience
The sense and nonsense of listening to consumers Questioning ordinary people’s contribution to marketing is akin to Pussy Riot challenging Putin’s rule in a church – it’s heresy. Yet neuropsychology, behavioural economics and more recently...
A Call to Research Arms!
By Finn Raben & Laurent Flores During my evolution and development as a working researcher, it was a fundamental requirement that when providing a client with research results, the findings be presented as possible actions...
Moving the media goalposts
JO BOWMAN The business of advertising has become more about sharing with consumers and less about shouting at or seducing them. But Jo Bowman finds that sure-fire media plans – and ideal measures of success...
The Big Transformation Debate
At this year's MENAP Forum in Dubai Dave McCaughan opened up a a debate with the 200 delegates on the nature of transformation with the research industry. Here he discusses the output of the workshop...
I quit!
Recruiters offer plenty of advice and guidance to help people find new jobs, but to safeguard a candidate’s industry reputation, it’s crucial that they also provide the right counsel ahead of their resignation. What is...