The Disrupters
Long gone are the days when market researchers could claim that consumer insight was their exclusive territory. Tim Macer talks to some of the new players emerging in the areas of new tech and analytics....
Challenges & Issues
The challenges and issues facing researchers today.
Why B2B marketers must measure and maximise the ROI of market research
Why aren’t American companies investing in the research that over half believe would be valuable? Here Julia Cupman or B2B International discusses the whys and hows of measuring ROI on research spend....
Millennials in Market Research – a young researcher’s view
There has been a wide and on-going discussion in market research on bringing in and retaining the best talent for the industry. Each year associations do more and more to address the issue. But are...
The Value of Partial Data
In the second of his new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam reports from the Consumer Electronics Show and talks about...
Information is Beautiful Awards 2014: Rappers, Raw Tools and The First World War remembered
We sent MRX marketing guru Lucy Davison down to the Information is Beautiful Awards in London last week to take a look at the cutting edge of data visualization. But for a competition that revels...
How Should Qualitative Fieldwork Adapt to Changes in Qualitative Research?
In a week where the question of qualitative evolution and adaption was a key feature of ESOMAR's Global Qualitative conference, Neil McPhee draws from 45 years experience in fieldwork, to look at the past, present...