Stuff Happens
Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis...
Challenges & Issues
The challenges and issues facing researchers today.
Building a brand new future for market research
Market researchers advise clients on branding all the time. But where are the truly engaging brands in MR? Keen as Mustard Marketing headed down to ESOMAR Congress to look at the implications of "Brand MR"...
Rise of the Machines
Jo Bowman Digital pioneer Andy Hobsbawm tells Jo Bowman the machines are here. We search online for gift ideas, tradespeople, news and entertainment, but what if you could Google a parking space and your possessions...
A Diary of a New Market Researcher
Can you remember what it was like for your first few months as a researcher? Here young researcher Karen Foster shares how she got into the business and the first few months on the job,...
There’s ‘Something’ About Market Research
What's the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the...
Content Strategy – It’s In The Numbers
In the final part of the series, Emily Slee at Keen as Mustard continues to explore the world of content marketing for research agencies. This week she looks at the numbers and the best ways...