Challenges & Issues
The challenges and issues facing researchers today.
Along with articles in research publications and conference presentations, webinars can be a key component of a research agency's content marketing activities. Here, webinar veteran Sue York shares her tips for presenting a research webinar....
Running workshops with a multi-cultural group
Tomorrow sees the start of the April lecture series over at NewMR. Here, NewMR founder and workshop and conference veteran, Ray Poynter, shares his tips on running international workshops....
The Future Has Arrived – 5 New Realities for Researchers
Technology has opened up a vast array of opportunities for market research. With new tech companies launching online survey tools and brands conducting ‘DIY’ research, there’s a danger that traditional market research could be left...
World Cup Fever! Making Sponsorship Work
Why are Coca-Cola and McDonald’s investing millions in sponsoring the biggest sporting event of 2014? Read about the strategies underlying their sponsorship and how this plays out in consumer engagement around the world....
Plus Ça Change: The GRIT Report 2014
This week Greenbook launches the 14th edition of the Greenbook Research Industry Trends (GRIT) Report. Here Simon Chadwick takes a look at the report and gives us his takeaways on what it tells us about...
Predicting New Product Success: Cutting out the cannibals and zombies
How to get more successful innovations to the market faster is a top priority to any innovation director at a FMCG company. But are the premises researchers use to predict innovation success outdated? Here, David...