Connecting the Dots
Simon Chadwick talks to best selling author of Predictably Irrational, Dan Ariely, about marketing, emotions and the future of market research. (RW September 2010)...
Interviews
Interviews with CEO’s, CMO’s Innovators and Gurus
Research in the Digital Age
Surinder Siama talks to Sean Bruich, head of Facebook's Measurement Research group on it's ambitions in research and the benefits of social media research...
The Future of ESOMAR
An interview with Dieter Korczak, President of ESOMAR, on the future of the industry, and ESOMAR as an international industry body At a time when technological advances and legislative actions are re-shaping the industry at...
Engaging the next billion consumers
Vinay Ahuja talks to Nathan Eagle, co-founder and CEO of Jana (formerly txteagle) and a leading expert on mobile research in emerging markets....
What’s next for Xerox
Among all the B2B brands, Xerox stands out as one of the handful in the rarefied space at the top. We talks to Christa Carone about the contribution of market research to the branding process....
Emerging Markets: Innovating for Success
According to a World Bank estimate, over 90% of the world’s middle class will be in emerging markets by 2030. Simon Chadwick talks with Anthony Pannozzo, Managing Principle of Research Communities at Continuum about what...