Interviews

Pay-for-Performance 2.0

Research WorldFebruary 5, 2011February 15, 2011

by Research WorldFebruary 5, 2011February 15, 20111

He runs insights for one of the world's biggest research spenders, Coca-Cola. Now he's using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to...

Interviews

Topsy Turvy: Reorientating Supply and Demand

Research WorldFebruary 5, 2011February 21, 2011

by Research WorldFebruary 5, 2011February 21, 20110

Corporate success in the web-enabled world of consumer choice means turning the classic supply-and-demand model on its head, Cambridge Group founder Rick Kash says. He tells Jo Bowman this gives smart researchers the chance to...

Interviews

Peripheral Vision

Research WorldFebruary 2, 2011February 15, 2011

by Research WorldFebruary 2, 2011February 15, 20110

How does business connect the dots? Jeff Hunter of General Mills talks to George Day of the Wharton School about spotting opportunities and running with them. Some of the best ideas and biggest threats come...

Interviews

New Dynamics

Research WorldJanuary 31, 2011March 2, 2011

by Research WorldJanuary 31, 2011March 2, 20110

David Murphy talks to Eric Salama, CEO of the Kantar Group, about the future of the market research business. (RW July/August 2010)...

Interviews

Engagement and Research

Research WorldJanuary 30, 2011February 15, 2011

by Research WorldJanuary 30, 2011February 15, 20110

Simon Chadwick talks to Jim Collins, best-selling author of Built to Last, Good to Great and latterly How the Mighty Fall, about the role of engaging customers and research in the success of a company....

Interviews

Good to Great

Research WorldJanuary 29, 2011March 8, 2012

by Research WorldJanuary 29, 2011March 8, 20120

Simon Chadwick talks to Jim Collins, best-selling author of Built to Last, Good to Great and How the Mighty Fall, about what makes a truly great company stand out. (RW May 2010)...

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