Dinosaurs Go Digital: The Re-Branding of Kodak
Robert Heeg talks to Jeffrey Hayzlett of Kodak who explains what brought the 130-year-old company back from the brink. (RW Dec 2009)...
Interviews
Interviews with CEO’s, CMO’s Innovators and Gurus
The Doubting Consumer
David Murphy talks to the chief consumer insights officer at Young & Rubicam, John Gerzema, about declining trust in brands and how research can help an energy-driven enterprise. (RW Nov 2009)...
The Intelligence Explosion: Future Gazing to 2045
Surinder Siama talks to inventor and futurologist Ray Kurzweil about the exponential pace of technology and what the future holds. (RW Oct 2009)...
Sharpening The Message
Simon Chadwick talks to Joel Benenson, pollster for the Obama campain about how to use research to focus on what makes the most impact. (RW May 2009)...
The Art of Innovation
Marco Bevolo talks to Davide Quadrio, creator and owner of Arthub, about fostering creativity and new ideas in China and beyond. (RW March 2009)...