Regional
Regional profiles
By ESOMAR APAC Representatives The Asia Pacific market research industry recorded a mixed performance for 2014 (according to ESOMAR’s Global Market Research report 2015), yet the future looks bright with an increase in Smartphone penetration...
Socio economic status in the digital age: Does this approach still work for Asia Pacific?
By John Smurthwaite Many marketing and research professionals believe that the use of SES (socio economic status) as an issue should be dead and buried. With the growing number of segmentation models being generated...
The small screen takes centre stage
While much of the talk about China is about slowing growth, WPP China CEO Bessie Lee highlights the increasing power of mobile in a market that’s still expanding. By Jo Bowman Bessie Lee is quick...
Does ‘Made In’ Matter?
JO BOWMAN Assumptions about where products are made may be lasting, but strong Asian brands are moving up the ladder. National stereotypes, rightly or wrongly, influence people’s decisions on where they live and work, where...
Aging Asia
Dave McCaughan Myths about mature markets So let’s start with what we all should know. When marketers talk about Asia, they usually make the mistake of talking youth. It is true that countries like Indonesia,...
What’s hot in the tech world in LATAM?
Researchers in LATAM work in a region where online market research is still developing, but reaching the levels of the UK and USA could be a great opportunity....