Regional

Economic growth forecasts of over 5% for this year are the envy of most developed economies. But in a booming market like India, this counts as a slowdown. Jayant Jain of Godfrey Philips looks at...

The Mekong sub-region – stretching across Vietnam, Laos, Cambodia, Thailand and Myanmar – represents one of the strongest emerging market opportunities here ESOMAR representative for Vietnam, Ralf Matthaes of TNS, tells us why it's attracting...

In March Greenbooks and Gen2 Advisors presented their first Insight Innovation event in Sao Paulo, Brazil. Caio Casseb, Alessandra Garrido and Daniela Baronni of Scoop & Co in Brazil were there on behalf of RW...

For many years market research samples used in Brazil concentrated almost exclusively on São Paulo and Rio de Janeiro and occasionally on one or two of Brazil's other major cities. This representation had obvious drawbacks....

In the final post of her Romania trilogy, and following on from the ESOMAR CEE Research Forum this week, Programme Committee member Annelies Verhaeghe of InSites consulting talks to thought leaders in the Romanian market...

Vietnam might be one of Asia’s tiger economies, a much hyped ‘next 11’ boom market. But, dwarfed by its noisy northern neighbour, the country and its brands face huge challenges as they adjust to a...