Regional
Regional profiles
In the run up to ESOMAR's CEE Research Forum this month in Prague, Programme Committee member Annelies Verhaeghe talks to industry representatives from both client and supplier sides to look at the changes and trends...
Growing the Industry in Emerging Markets
In mature markets, where marketing has penetrated all layers of society, the benefits of market research are generally understood. But what is the situation in emerging markets such as Central and Eastern Europe and the...
Doing Business In Asia
Werner Geissler is Vice Chairman of Global Operations at Procter & Gamble. He talked to Seán Meehan about the challenges and opportunities Asia presents....
North America – Catching consumers in the moment of truth
Consumer spending in the USA and Canada seems to be recovering. Can market research benefit now that the tide is (perhaps) turning? We asked North American clients and suppliers about the latest trends and developments...
Consumer Pioneers: Understanding The Real Legacy of Chinese Youth
Author of All Eyes East: Lessons from the Front Lines of Marketing to China's Youth, Mary Bergstrom shares some of the details of her knew book and looks at why China's youth offer a radically...
The unique flavour of “Vibrant Vietnam”
Ralf Matthaes, the ESOMAR Representative for Vietnam talks us through the background and makeup of one of the most vibrant and unique regions in Asia and the challenges and opportunities that market research in the...