Navigating LATAM’s Social Media Boom
Latin America has the fourth larges region of web users worldwide. Here Ludwig Duran of FACE, looks at the social media boom in Latin America and the unique opportunity it presents in these markets for...
Regional
Regional profiles
Stokvels
A national survey has shown that South Africa’s informal saving clubs, locally known as stokvels, are worth more – R44 billion (approximately €4 billion) – more than some local industries in their entirety. This has...
How to research and market in “Incredible India”
Pala Kuppusamy, CEO of Research Now Mobile in India talks us through the challenges of research and marketing in India and how mobile devices are already changing methodology and practice....
Breaking through the boundaries
Marketers believe Latin America is on the cusp of transformations that will reshape its consumer markets for years to come....
The rise of the new consumer
The spread of middle-class lifestyles in Latin America has created a new wave of opportunities for marketers and market researchers....
Innovating in Latin America
David Murphy talks to Mario Morales, founder and CEO of innovation, strategy and creativity consulting firm Innovare, that focuses on helping companies grow. (RW May 2010)...