Regional
Regional profiles
When it comes to qualitative research, Japan has a reputation problem. The received wisdom is that the country’s culture of conformity and homogeneity makes consumer discussions difficult. But this does not have to be the...
Collaborating with Gen-Y
Priscilla Sze reveals some of the key findings of a study in China on how to get best of Generation Y in the workplace....
Africa’s Brand of Social
Africa is connected and social. Julia Gichuri amd Sarah MacDonald of TNS look at how researchers and businesses are taking note....
Kuwaiti consumers are keen to make a difference
Last year, Service Hero introduced the first national online customer satisfaction survey in Kuwait. Here, Faten Abu Ghazaleh, talks about the challenges and rewards of one of the biggest MR projects undertaken in the country....
Africa Lights Up
Mobile technology is unlocking Africa. While it offers many challenges, Africa also presents many unique opportunities for business and research....
Uncovering New Opportunities
Greater connectivity and the increasing spend of lower-income consumers are attracting attention in Latin America from marketers and research companies looking for growth....