Regional
Regional profiles
Nick Roberts joined Sugata Research a week before the Great East Japan Earthquake. Here he shares the lessons of one of his first projects; looking at consumer behaviour and attitudes 6 weeks after the quake....
Meeting the MR needs of Vietnamese SMEs
Small and medium enterprises (SMEs), employing fewer than 300 employees, account for a significant proportion of national wealth and growth in less developed countries. Tran Ngoc Dun and Tuong Tuan Thong of FTA Marketing Research...
Saudi Arabia: Women oil the wheels of change
In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic....
Eurasia or Asiope?
18 years after the end of the Soviet Union, Audrey Milekhin talks to us about Post-Soviet research. A small industry but with much complesity and diversity, and one that Western technologies do not often work....
A Suspicious Social Web
Globally, the rise of social media research has been spectacular. Is this also the case in Germany, where the internet is still mistrusted. (RW June 2010)...
Qualitative Research in Japan
James Parsons provides us with some surprising insights from a westerner running a qualitative research and brand consultancy in Tokyo. (RW July/Aug 2009)...