Research & Society
By John Smurthwaite Many marketing and research professionals believe that the use of SES (socio economic status) as an issue should be dead and buried. With the growing number of segmentation models being generated...
Can a Privacy Shield protect the hero of data free-flows?
By Kim Smouter A month after it was announced, the formal Commission decision establishing the EU-US Privacy Shield has been released. The European Commission (EC) and the US Department of Commerce (DoC) are both confident...
Non-Probability Sampling and Online Panel: They’re all grown up now
Original Article was published by Clou|Today By Annie Pettit, Canadian Chair of ISO TC225, Debrah Harding, UK Chair and Elissa Molloy, Australian Chair In the seven years since the creation of the quality standard ISO...
FROM A SAFE HARBOR TO A PRIVACY SHIELD
By Jan Willem Knibbe A little bomb went off when the European Court of Justice tore down the Safe Harbor agreement between the European Union and United States. This judgment put the already ongoing negotiations...
Research Choices Launched
Informational and education portal increases transparency and choice for online audience measurement By ESOMAR Today is international Data Privacy day, the 10th edition of this international initiative aimed at raising awareness on respecting privacy, safeguarding...
Globalization – It’s a Local Thing!
By Mary Logan As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying...