The FIFA Saga: A Lesson in Narrative
By Jamie Waddell The front and back pages of the press have recently been awash with the ever evolving scandal surrounding football’s world governing body...
Research & Society
Midlife Crisis?
Sinead Hasson asks ‘what’s next?’ for senior researchers approaching their career mid-point. 20 years is a long time in any industry. In the early days, hopping from one role to another barely raises an eyebrow....
A Dedication
by Kristin Luck A few months ago we buried our second OTX (now Ipsos-OTX) engineer in less than 12 months. In general, I steer clear of posting any truly personal moments of my life (or...
Use of Research-Based Evidence in Public Policy in Canada, MRIA Study
ESOMAR’s Canadian partner, the Marketing Research and Intelligence Association (MRIA) has undertaken a comprehensive research study exploring the usage of data and information in governance and policy making and how such usage can be improved,...
Pioneers in planning – and in meeting customers face-to-face
John Griffiths explains the concept behind 98% Pure Potato a book about the beginnings of account planning In a new book which is still being crowdfunded, John Griffiths and Tracey Follows have gone back to...
Branding Asia
Kevin Gray looks at branding in Asia and how Asian consumers differ from their Western counterparts...