How Religion Impacts Research
Religion is an important part of daily life in Africa and impacts not only marketing but market research as well. (RW Nov 2009)...
Research & Society
We are all citizen journalists now
Citizen journalism supports news-makers all over the world. Krishan Lathigra and Amrita Sood look at how can it help research....
How far has the earth really moved in Tokyo?
Nick Roberts joined Sugata Research a week before the Great East Japan Earthquake. Here he shares the lessons of one of his first projects; looking at consumer behaviour and attitudes 6 weeks after the quake....
Saudi Arabia: Women oil the wheels of change
In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic....
70 is the new 50
In a special report Liz Coyle and Robert Dossin of IMS Health look at who will pay for our healthy longevity in a rapidly ageing world. (RW Feb 2010)...
Global Brands, Local Cultures
Nigel Hollis of Millward Brown looks at how global brands need to understand local culture to succeed. (RW July/Aug 2009)...