Semiotics
In the San Francisco Bay area, a place dominated by Google, Apple and Facebook, culture is permeated with messages about the crucial need for innovation. We’re told that innovation lives in the space between intelligence...
Design Semiotics: Aesthetics in Cultural Context
Lucia Laurent-Neva Design Semiotics is a specialised approach that combines the rigour of design analysis with the richness of cultural insights from semiotics offering advice on how to create cultural relevant designs, as well as...
Visualising Culture using Semiotics
Tim Stock and Marie Lena Tupot We talk a lot about icebergs when we are attempting to visualise culture and understand its seemingly hidden dynamics. But the way we use icebergs to illustrate culture is...
How Brands Become Culture: The Dawn of CSP
Panos Dimitropoulos The relationship between brands and consumers is constantly being renegotiated to fit new conditions. These are related to changing socio-economic and political parameters, shifting perceptions of the role of consumerism as well as...
Evolution of Cultural Branding: Ads > Brands > Culture > Story
Storytelling is now considered an essential element of marketing communications and branding. Here Marian St. Laurent of Heavy Symbols in New York, talks about the underlying mechanics of cultural perception and semiotics in storytelling and...
Decoding the Meaning of a Perfect Christmas Meal
The semiotics series on RWC continues in a seasonal slant this week. Susan Bell and Lynne Freeman explore how brands communicate Christmas to 21st Century women....