Techniques
New techniques and innovative methodologies
A research community lives and dies with the engagement of it's users. Here Tom De Ruyck and Niels Schillewaert talks about engagement best practices and argue that tools and technology are second to engagement and...
Who Said Research is Boring?
Attention deficit syndrome is a common experience for researchers conducting focus groups. Respondent engagement is a vital aspect in gathering insights. Here Sandeep Dutta in TNS India talks about how, with a bit of creativity...
Tall Tales: The strength of storytelling
Storytelling in business is becoming an important skill. Robert Heeg looks at how organisations can acquire storytelling expertise and what a good story looks like....
Optimising mobile research: How can we realise its true potential?
Mobile research is undoubtedly an exciting opportunity, particularly in developing markets. But there are also some concerns that are hindering its uptake. To understand these concerns, On Device Research surveyed 150 market researchers in the...
6 Keys to Harnessing the Power of Big Data
Big data represents a turning point in how customer insights are generated. Here Victoria Zagorsky, Consumer Insights Manager at Citibank looks at 6 major factors in making the most out of big data for deeper...
The time to re-evaluate Bayes?
We are often so used to the tools that we use, we forget they reflect and shape the way in which we understand the world. Here Colin Strong makes the case of Bayesian statistics as...