Techniques
New techniques and innovative methodologies
Dr. Bob Cook presents a case study, winner of the Best Paper Award at ESOMAR Qualitative event, demonstrating how the use of a future facing global study and a video enabled blog community, managed to...
Device Diversity
Mobile devices are increasingly being used to access online surveys. How does device diversity impact online data collection and how can we optimise mobile survey design to optimise data quality?...
The Interior Design Psychology of Cars
The interior design of a car can be an integral factor in vehicle sales, but how do you ensure the car interior really appeals to the target demographic. Here a team from concept m in...
Baby Face
Children wield strong influence over purchase decisions. Research on parent/child choices often incorporates both points of view, but when it comes to infants challenges arise. Here, a team from Blueberry discuss communicating directly with infants...
Community College: A guide to building an online community
The recent GRIT report suggests that MROCs are the fastest growing of all new approaches to research. In his ongoing series going back to methodological basics, Oliver Conner looks at applying MROCs to your research...
The Data Whisperers
Social media listening is attracting advertisers, but how do we measure success? Manfred Mareck looks at how social media listening is being harnessed in the industry....