Innovating the Innovation Process
The most common experience companies have with product innovations is failure. Here David Shankman discusses how using adaptive conjoint analysis techniques can reduce that risk of failure....
Techniques
New techniques and innovative methodologies
Understanding Value
Martin Oxley and Adam Hasho present the details and findings of a recent study in the US, UK and China exploring the multidimensional subject of value and how it is perceived by consumers...
Five dimensions of survey quality
Growth in online research have produced a demand for more accountability and consistence. Here Mitch Eggers and Jon Puleston talk about a recent study to investigate the influence of cultural factors and panel and survey-design...
Leveraging Innovation in the Workplace
Lida Hujic is a brand strategist and author of The First to Know. As an expert in innovation she helps companies harness the spirit of innovation in the workplace. Here she tells us how a...
Practices and Pitfalls of Social Media Listening
In this ongoing series, Oliver Conner goes back to methodological basics with current research techniques. Here he provides an introduction to the world of social media listening and looks at the important considerations that you...
Delivering “in-the-moment” market research to global healthcare.
Mobile penetration amongst physicians is rising rapidly, yet pharma researchers have yet to fully utilise the technology. Here, John Branston walks us through a recent mobile case study and the wider implications and benefits of...