Closing the open ends
Aakriti Verma and Sreenath Raghunath present a sample study looking at quantitative key driver analysis in spontaneous survey responses when working on customer loyalty surveys....
Techniques
New techniques and innovative methodologies
10 tips for creating infographics
In an on-going series Oliver Conner at OnePoll takes techniques back to basics, providing top tips and best practices on anything from online panels to data presentation. This month Oliver takes a look at the...
Understanding and improving the quality of social media data
It's no secret that the vast amount of conversations happening in social media offers a treasure trove of data to mine and insights to gather regarding the real-time needs of consumers. Here, Gina Pingitore discusses...
15 Tips for Running an Online Panel
In a new series for RW Connect Oliver Conner, Head of Innovation at OnePoll, goes back to methodological basics. This month he looks at how to improve an online research panel from both a panel...
Getting the measure of it – tracking consumer engagement with digital ads
Digital advertising now accounts for 27% of the UK market, topping TV and press display. But how can we measure their impact and ROI in building brand awareness? John Ferguson of Research Now thinks they...
Going beyond the boundaries of research with MROCs
Tom De Ruyck, Head of Research Communities at InSites Consulting thinks all companies should be structurally collaborating with consumers. Here he tells us why, and how to get the best out of it....