Decoding Symbols to Communicate with Youth
Rosalba Olivella and Carlos Gustavo Hernandez show how a study in Columbia uncovered the key semiotic and symbolic patterns to reach young people....
Techniques
New techniques and innovative methodologies
No Such Thing as a Free Lunch?
Roger Sant of Maritz Research Europe asks whether social media could replace surveys as the primary source of customer insights....
Respondents Behaving Badly
Anna Peters looks at online community respondents and whether we're going the right way with incentives....
Digging Deeper With Ethnography
Lori Dixon of Great Lakes Marketing presents a case study were traditional qualitative techniques have coupled with ethnography to provide valuable insights in pharma research....
Bringing Eye-Tracking to the Store
Scott Young of Perception Research Services presents 3 eye-tracking case studies and the results in 3 retail consumer categories....
A Solution to Scale Bias
Randy Brooks at Directions Research presents a global case study that illustrates the problem of scale bias in international research and how brand rankings can provide a solution...