Techniques
New techniques and innovative methodologies
How can researchers best take advantage of the rise in mobile devices for collecting data? Here are the five most important findings gleaned from studies comparing data collected using mobile devices compared to traditional online...
Beautiful Numbers
David McCandless talks to Simon Chadwick about his experience as a data journalist which led to his discovery that the language of the eye combined with the language of the mind can enhance one another...
Co-creation with Chinese consumers
The highest population growth rate in the world is pushing Western brands to turn to China. However, even though China remains the big dream for Western brands, there are still some challenges. Regulatory differences are...
In Praise of the Humble Potato
Though many researchers have indeed capitalised beautifully on the power of the diary, one can still say it’s under-exploited, a versatile and humble option which, given its merits, never quite seems to get the appreciation...
The Face As The Ultimate Survey Tool
What if we could conduct surveys without asking any questions? What if we could directly assess ‘feelings’ without fancy scales or complex biometric or neuroscience equipment? Alastair Gordon looks at new techniques in facial imaging....
Getting a research community off to a great start
The popularity of research communities is increasing fast. But how can you ensure a good enough participation rate? Stephan Ludwig draws on recent research to show that using well known weapons of persuasion can optimise...