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Mary Ellen Gordon of Market Truths in New Zealand talks about researching real-life brands in virtual worlds and the lessons learned. Just don't call it a "game"...
Techniques
New techniques and innovative methodologies
Lifelogging and Qualitative Market Research
Innovation and inspiration director at Firefish, Dr Bob Cook gives us the low-down on the new technique that won Firefish the MRS Best Innovation Award in 2010....
Six ways to improve understanding of consumers in emerging markets
Ashok Sethi, Head of Consumer Insights – Emerging Markets for TNS China looks at six ways to improve understanding of consumers in emerging markets, and why the usual techniques won't work. (RW March/April 2011)...
Mobile is Hot: Standards and Methodologies
With any new research technique it takes time for the best methodologies to emerge. We talk to leading researchers to find out what works and what doesn’t and why agreed standards are vital in a...
Mining the Silent Evidence
Experiential obsvervations cannot always be counted on to bring completely valid conclusions. Michael Lieberman and James Rohde show how a simple tool can help us take notice of the 'silent evidence'....
Just What the Doctor Ordered
Elena Ripamont, Massimo Massagrande and Marina Panizza tell us how innovative techniques led to valuable insights for a major pharmaceutical company....