How effective research helped PayPal to redefine its brand and strategic vision to make the movement and management of money better for people worldwide. This article summarises the presentation that won the 2016 ESOMAR Effectiveness...

Techniques

MR Realities: Cutting Through The Clutter

ESOMARSeptember 9, 2016September 9, 2016

by ESOMARSeptember 9, 2016September 9, 20160

An overview of the learning series MR Realities, containing podcasts on a range of research areas and topics....

Techniques

Want to Get a Better Grip on Privacy Protection Get More Proactive

ESOMARAugust 26, 2016August 30, 2016

by ESOMARAugust 26, 2016August 30, 20160

Betsy Leichliter provides advice on protecting participants in mobile research....

Techniques

The Question-Behaviour Effect How Research Can Drive Behaviour

ESOMARAugust 22, 2016January 23, 2018

by ESOMARAugust 22, 2016January 23, 20180

A look at how asking consumers NPS questions can affect their future behaviour....

Load more articles

We value your privacy!

Our website uses cookies. Cookies are small pieces of information in the form of text files, created by a program on the server of the website, which are then placed on the hard drive of your computer when you visit the website.

The information stored by these cookies might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.

Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly necessary

Always Enabled

These cookies are necessary for the website to be usable, by enabling basic functions like page navigation and access to secure areas of the website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The website cannot function properly without these cookies and can therefore not be switched off in our systems.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie	Type	Duration	Description
cli_user_preference	persistent	1 year	Keeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-marketing	persistent	1 year	Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-measurement	persistent	1 year	Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-necessary	persistent	1 year	Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-non-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
cookielawinfo-checkbox-preferences	persistent	1 year	Keeps track of the cookie consent for a specific category on the current domain.
hustle_module_show_count-	persistent	1 day	This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed to the user.
inc_optin_	persistent	1 hour	This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed or hidden to the user.
PHPSESSID	session	0 minute	Preserves user session state across page requests. The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. Stores unique session ID.
viewed_cookie_policy	persistent	1 hour	Stores the user's cookie consent state for the current domain.
viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_	session	session	WordPress cookie for a logged in user.
wordpress_logged_in_	session	session	WordPress cookie for a logged in user.
wordpress_test_	session	session	WordPress cookie for a logged in user.
wordpress_test_cookie	session	session	WordPress test cookie.
wp-settings-	session	session	Wordpress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wp-settings-time-	session	session	Wordpress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.

Performance Measurement & Statistics

Always Enabled

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookie	Type	Duration	Description
AMP_TOKEN	persistent	1 year	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
collect	third party	session	Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
_ga	persistent	2 year	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gid	persistent	1 day	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
__gads	third party	2 years	Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times.
__utma	persistent	2 years	This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmb	persistent	30 minutes	This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmc	persistent	30 minutes	Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.
__utmv	persistent	2 years	This cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is written only if you have added the¬_setVar() method for the tracking code on your website page.
__utmz	persistent	6 months	This cookie stores the type of referral used by the visitor to reach strategy-business.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns, and page navigation within strategy-business.com. The cookie is updated with each page view to strategy-business.com.

Personalised Ads & Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. If you opt out of storing this type of cookies you won’t see any less ads, but they might just not be as relevant.

Cookie	Type	Duration	Description
GoogleAdServingTest	persistent	session	Used to register what ads have been displayed to the user.
IDE	persistent	1 year	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
test_cookie	third party	1 day	Used to check if the user's browser supports cookies.
__ab12#	persistent	2 years	Pending

Save & Accept

Top 10 Global Consumer Trends 2020

Top 10 Global Consumer Trends 2021

Understanding the Why? Projective Techniques in Qualitative…

African consumers resistance to e-commerce and what is…

The fascinating dynamism of the African Insights industry

Christmas 2020: Opportunities to close the year on…

Make your customer experience meaningful, not only frictionless

There Is a Way Out of This Mess

Nail Biting in Georgia US Senate Races –…

Media polling and the way forward

U.S. election pollsters: watch Florida for key indicators!

Post-pandemic marketing & advertising trends among marketers

Cross-Media Measurement, XMM: no viewing – no outcomes!

XMM Disconnect? As Alice went into Wonderland, things…

Innovations in media measurement, accelerated by COVID, establish…

Insight from the Insight250 winners: Data-driven leadership

Insights from the Insight250 winners: Evolutions and innovations…

Customer advocacy: How to turn customers into friends,…

Brands as provocations: How to connect at scale…

Predictive qual: How to turn the art of…

What It truly means to be tech-enabled in…

Insights on insights: Which survey data analysis solution…

Eating in, is the new testing out –…

Behavioural tech-heads: What technology needs to learn from…

SHOBSERVATORY Research Chronicles: The heart of the brand…

ESOMAR announces the 2021 award winners

SHOBSERVATORY Research Chronicles: How presentations are created

Techniques

Research in The First Global Language

Measuring Minds

Making it happen: Impact by design

MR Realities: Cutting Through The Clutter

Want to Get a Better Grip on Privacy Protection Get More Proactive

The Question-Behaviour Effect How Research Can Drive Behaviour

Predictive qual: How to turn the art of qual into a science...