The Impact of Survey Design on Honesty
Alex Wheatley looks at how optimised survey design can elicit honest responses....
Techniques
New techniques and innovative methodologies
The Black Art of fMRI?
Andrew Jeavons takes us beneath the surface of fMRI methods....
Congress Countdown: Taste the Feeling of the New Coca-Cola Brand Tracking Eco-System
By Clare-Marie Hulsey, Horst Feldhaeuser, Patricio Pagani Our series ‘Congress Countdown’ looks forward to ESOMAR Congress 2016 by giving you an insight into some of the presentation topics on the programme that will be sure to...
ESOMAR London ‘Best of’ Evening ‘Story-telling and Communication’
Danielle Todd reflects on the key leanings from ESOMAR UK's recent 'Best of' evening about storytelling....
The Rule of Replication
By Andrew Jeavons There is no doubt that there has been a resurgence of late of academic theories of psychology being applied to market research. The most prominent example is the growing use in market...
How Flawed Recall & Memory Bias Pollute Market Research and What Can Be Done About It
David Paull discusses the ripple effect that results when recall-based research goes wrong....