Why Segment?
By Kevin Gray Marketers need to segment. We have to find the most profitable consumer groups for our products and concentrate our marketing efforts on these segments. Everyone knows that. In fact, this general idea,...
Techniques
New techniques and innovative methodologies
Agility Through Automation: How Technology Benefits Research and Business
With the pace of business ever increasing, Jo Keeling looks at how technology can increase insight agility....
How P&G Fostered Organisational Empathy Through Digital Qual
By Steve August and Sion Agami When we think of innovation, we usually think of advances in technology, methodology, products and experiences. And while these advances are innovations, they are also actually results of the innovation...
How ad testing must evolve to meet the challenges of agile marketing
By Daren Poole The rise of agile marketing will demand increasingly fast-paced creative development and execution. Researchers will be expected to provide advertisers with insight that allows them to make almost instant decisions to capitalise...
ESOMAR Global Market Research Report
Each year ESOMAR, in cooperation with BDO Accountants & Advisors, reaches out to the industry at a local, regional and national level to uncover the growth, status, size and performance of market research....
ESOMAR Summer Academy | Understanding multi-platform media audiences
A look back on ESOMAR's 2015 Summer Academy seminar on 'Understanding multi-platform media audiences...