Techniques
New techniques and innovative methodologies
By Nichola Kent-Lemon In an age of global urbanisation, population growth and climate change, it seems inevitable that our transportation infrastructures are reaching breaking point. We continue to buy cars in the name of freedom,...
With the blurring of Qual-Quant Boundaries in MR, who’s Really good at What?
By Edward Appleton It seems that more and more agencies are seeing the opportunity in positioning themselves as expert in both qual and quant fields. Check out the websites of say Morpace, Brainjuicer, TNS (an...
Consumers have gone mobile long ago – researchers must catch up before it’s too late
By Dan White & Chris Stevens The gap between mobile consumers and online surveys is increasing. Now is the time to bridge it. Making surveys ‘Mobile First’, so they can be conducted on mobile devices...
Big Data Plus Research Means More Accurate Results
TIM MACER Yahoo’s Himanshu Shekhar Jha tells Tim Macer how and why Himanshu Shekhar Jha is head of data solutions at Yahoo! Asia Pacific, where he has been an advocate for blending big data with...
Moving the media goalposts
JO BOWMAN The business of advertising has become more about sharing with consumers and less about shouting at or seducing them. But Jo Bowman finds that sure-fire media plans – and ideal measures of success...
Mobile as a Catalyst For Change in Marketing
Get Ready for Real-Time Creative and Media Optimisation Across All Media “There has never been so much disruptive change in connecting with consumers as exists today via mobile. And as a result, it is the...