Measuring Brand Vital Signs
James Rohde As the strategic needs of your brand expand, one of the first areas that begin to feel a bit small is the scope of your brand research. When your brand research is no...
Techniques
New techniques and innovative methodologies
It’s a Small World! Mini Communities: On a global and long-term scale
Online Communities are growing in relevance. Clients love customer communities, researchers use online communities and are blurring the line between old-fashioned qualitative and quantitative approaches. Here Ilka Kuhagen on Think Global Qualitative discusses the value...
Making Sense of Emotions
Creating a brand experience engaging experience now means knowing how to tell a story that uses colours, aromas, sounds and sensations as part of a multifaceted and multi-layered narrative. Here, the team from Added Value...
Fostering Creativity in Groups
KL Communications set out to discover whether there were certain creative strategics best suited to adapting and creating new products and services in the online group market research setting. Here, Lisa Fuchs sets out the...
MROCs – if you build one, they won’t necessarily come!
Building your own MROC can provide a powerful way of continuously generating feedback about your brand and how customers feel about your products and services. But it is not uncommon for organisations to put more...
Is Behavioural Data Redefining Qual-Quant?
Behavioural data is the new phenomenon presenting tantalising opportunities for qualitative?...