Techniques
New techniques and innovative methodologies
Isaac Rogers As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and...
Mobile Research Matures
Mobile research is developing into a method that delivers high-quality results across a much broader range of research applications. To understand how and why mobile now seems to be coming of age, we talk to...
Making Sense of Emotions
The importance of emotions in building strong relationships between brands and consumers is well-documented, here Mark Whiting and Sandrine McClure share how, by leveraging each of the senses, companies can strengthen those relationships....
Context Hacks and Emotional Packs – Part 2
In the second part of Tom Ewing's look at the application of context hacking in research, he shares how Brainjuicer hacked the context of pack testing to get more accurate results – and how the...
Context Hacks and Emotional Packs – Part 1
In the first of a two part series looking at the application of system 1 research in packaging research, Tom Ewing of Brainjuicer talks about how you can improve your chances of predicting real behaviour...
Deciphering Sponsorship Success
With another summer of high profile sports events coming to a close, all manner of brands have been fighting to secure their place in the increasingly complex and high stakes world of sponsorship. Nichola Kent-Lemon...