Trends
Trends in data, research, insights and marketing
In the new world of big data, some might question whether qualitative research is still necessary, but people are more than a collection of data points. Here Steve August talks about the future of qualitative...
The Evolution of Market Research
It is clear that the marketing research discipline is changing faster than ever before. Here Michael Alioto uses evolutionary theory to map the trends in research, predict where the future for research lies, and what...
Lessons from BrandZ
Millward Brown's BrandZ database keeps track of the brand equity for over 23,000 global brands. Here Anastasia Kourovskaia walks us through the key lessons for big brands gathered in 8 years of tracking studies....
Market Research by Machine
Recently the Los Angeles Times published an article written entirely by an algorithm. Here Lucy Davison talks about the robots that will be doing our jobs in 20 years and what that means for the...
Morbid is the new fun
RWC's resident trendspotter, Dr Lida Hujić, shares what is happening at the front-lines of fashion. The vintage aesthetic is out and the macabre is in ... but what does that mean for brands now, and...
ESOMAR 2014 Global Prices Study
A unique comparative analysis of the relative pricing around the world of six consumer research projects, a B2B project and a set of commercial tariffs for staff time and a presentation. Based on quotes provided...