The Forensics of Market Research Prices
It’s an even-numbered year, which can only mean one thing: it’s time for the ESOMAR Global Prices Study. Here, Simon Chadwick, talks us through the key findings of this years report and what it means...
Trends
Trends in data, research, insights and marketing
Data, Analysis, Action!
Beyond a few success stories, just how much difference is big data making to businesses? Is it over-hyped beyond belief or is the best yet to come?...
The Prediction Pioneers
We talk to five experts about the tremendous power of forecasting to make research more accountable and actionable. Where are the greatest opportunities in helping clients focus on what’s next on the horizon?...
“It’s hard to make predictions, especially about the future”
In market research we are often told to discard the outliers. But what can we learn from them? Piet Hein Van Dam, of Wakoopa looks at the developments in the online world, and looks at...
The Future of Market Research
As Research World looks toward the future, we ask our regular contributors at RWC where they see the future of MR. Preriit Souda, Kristin Luck, Anna Peters, Colin Strong, Kyle Nel, and Simon Wood tell...
We Are What We Eat. Experiments in the world of consumer psychology
With the help of the Society for Consumer Psychology we will be providing you a quarterly round up of the results of some of the most interesting, relevant, and cutting edge studies in the world...